iOS and Android have been in a battle for years to see which one is better. It makes sense to recommend both since each has its own unique qualities and benefits. However, before developing a mobile app and distributing it through app stores, businesses should first understand how their potential users behave.
Having an idea of how your users usually act and what they like can lead to many opportunities. You can figure out which group is best for your business goals and how to get in touch with them in the best way. It can also help you meet the specific needs of the people you want to reach.
Today, we’re here to do the same for you.
How Android and iOS Users are different?
Every mCommerce business should try to get on these two platforms. But they are very different in terms of infrastructure, features, technology, etc., which means they attract different kinds of audiences and make them act in different ways.
Some More Interesting Facts About Android and iOS Operating Systems
- Android has more than 2.8 billion active users and more than 70% of the mobile OS market around the world.
- iOS is the second most popular mobile operating system, with around 29 percent of the market share and more than 1.65 billion users around the world.
- In first-world countries like the US and UK, iOS is quite a bit more popular than Android. But in places like Brazil, India, Indonesia, Turkey, and Vietnam, Android has more than 85% of the market.
- In a given month, iPhone users use their apps for an average of nine hours more than Android users.
- When it comes to in-app purchases and other services and goods, iPhone users are willing to spend more than Android users.
- Compared to Android users, iOS users are about 10% less likely to open a push notification on their device.
- iOS has a small market that depends a lot on Apple’s brand name, but Android is more popular and is used by people from all different social and economic backgrounds.
Why do People change their Phone’s Operating Systems?
Before we talk about anything else, let’s talk about how often people switch between Android and iOS. It’s true that a lot of Android users are sucked in by the coolness and buzz of Apple devices and would buy one if they had the money. But it might surprise you to learn that there are quite a few iOS users who would love to switch to Android.
In a surprising move, Apple said that 26% of iPhone users would switch to Android in 2020. Even though it says it is not worried about the change, the facts are still scary.
31.9 percent of Android users said that the lack of a fingerprint scanner on the iPhone 13 was the reason they didn’t switch. 16.7% said that they didn’t switch because iOS didn’t let them customize it enough, and 12.8 % said that iOS didn’t let them load apps from the side.
It’s clear that the iOS business isn’t all gold and glitter either. But one thing stays the same: users of both Android and iOS are smart enough to make strategic decisions about how to use the services and benefits.
The two have clear rules about how mobile apps on their platforms should look and work. This often has a big effect on how users interact with apps on their devices. For example, when it comes to app submissions and approvals, Apple is much stricter than Google. So, it’s more likely that an iOS app will be turned down than an Android app. This is likely why Google Play Store has more apps than the Apple App Store.
Also, Apple’s security and privacy policies and restrictions are stricter than those of Google. Because of this, push notifications and personalized advertising, and marketing content can be used to reach Android users more easily.
Even though this makes the competition stronger, it makes Android a better choice than iOS if you want to be able to send messages and alerts to your users more easily.
Also, Google’s Android devices are more customizable than Apple’s iOS devices, which makes them a better choice for people who want to have full control.
How is Google Play App Store Optimization different from Apple App Store Optimization?
Android vs iOS User Demography
As we’ve already talked about, there are more Android users than iOS users, and they live all over the world.
But Android is more popular in places with low to middle incomes and in developing countries. On the other hand, iOS is more popular in developed countries and with people who have a lot of money.
Android vs. iOS: Spending and cost per user
It’s true that there are more Android apps than iOS apps, and more people download Android apps every minute. But this trend isn’t copied when it comes to making money and getting paid through apps.
Most of the money that Android apps make comes from mobile ads, while most of the money that iOS apps make comes from in-app purchases. This shows that Android users are willing to spend money, but they need to be reached the right way.
Also, the lower revenue from Android users doesn’t hurt as much because the cost of getting new Android users is low. Even though iOS users are more eager to pay and buy things, they sign up for services at a lower rate than Android users. iOS users, on the other hand, spend more on clothes, makeup, and even tech products than Android users do.
Android users like apps in the utility, performance, media, productivity, and other similar categories the most. They will spend more money on these kinds of apps than iOS users.
Android users spend less money than iOS users, but they are a better audience for in-app ads, which bring in more money.
Android and iOS users are pretty much the same, but they have different preferences and ways of browsing and shopping. If you want to reach them, you should keep this in mind when making business decisions.
As we’ve already talked about, you can choose iOS if you want more in-app purchases and Android if you want to reach more people.
You can use Knowband’s Android and iOS app maker to make premium apps with lots of features. You have to try it to believe it. Also, don’t forget to get in touch with us at [email protected] to know in detail about the Knowband mobile app builder module features. We would love to serve you.